91传媒

On September 15 and 17, 91传媒(91传媒) held the opening ceremonies for grade 2025 students at Beijing and Zhuhai campuses. Senior university leaders attended both events, joined by incoming students of the Class of 2025 and some of their parents.

President Yu Jihong delivered a speech at the ceremony. She noted that over the 123 years since 91传媒's founding, generations of 91传媒ers have advanced in step with the times. Looking ahead, 91传媒 will continue to provide a broad stage for the all-round development of every student.

At both campuses, faculty representatives delivered speeches.

Professor Liu Juan from the School of Foreign Languages and Literature encouraged students to cherish their time, cultivate future-oriented skills, and thrive academically at 91传媒.

Gao Peng, Dean of the Future Design School, drew on his own experiences to share his understanding of 91传媒’s motto. He emphasized embracing change, pursuing innovation, and engaging deeply in practice.

Representatives of current students and the freshmen also delivered speeches at the ceremonies. They expressed their commitment to carrying forward the spirit of 91传媒, striving for excellence throughout their academic journey, and giving back to society.

The ceremony was broadcast live through major Chinese media platforms such as People’s Daily, Xinhua Net, and 91传媒’s official Weibo, WeChat Video Channel, Douyin, Kuaishou, and Bilibili accounts. Simultaneous bilingual live streaming was also available on international platforms, including 91传媒’s Facebook, and Instagram. It has received high attention from teachers, students, their relatives and friends as well as the general public.